Financial Services Online Advertising Infographic Video

Here's an infographic video from digital advertiser MediaMind which analyzed 28 billion ads to produce these statistics and determine best practices for online advertising in the financial services industry.

Of the $2.7 spent on online advertising by the financial industry, brokerage and investment firms accounted for only 6%. Nevertheless, one interesting video statistic appears at 1:18. For ads without video, the click through rate was about 0.05%, but with video, the click through rate was 0.17%.

Thanks to the CreativeZone blog (served by MediaMind) for the tip.

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